Last updated 10 September 2026
Privacy policy
This policy explains what the UNF iPhone app and unfollowers.io collect, why, who else processes it, and how to remove it. It describes the product as it actually behaves. Where something cannot be promised, this policy says so rather than reassuring you.
What UNF never collects
- Your Instagram password or login session. UNF has no password field, no embedded Instagram login, and no browser extension. It cannot post, follow, unfollow, or change any setting on your account.
- Private Instagram content. UNF reads what Instagram publishes. If a profile is private, the private content stays unavailable and the report says so.
- Who viewed your profile or story. Instagram does not publish this. UNF does not collect it, infer it, or display it.
- Your contacts, precise location, health data, or browsing history.
- Your payment card details. Purchases happen inside Apple’s App Store. UNF never sees a card number.
What UNF collects, and why
| Data | Why it exists |
|---|---|
| An account identifier | A generated identifier is created when you first open the app so your reports belong to you across launches. If you use Sign in with Apple, UNF also stores the identifier Apple provides, and the email address only if you choose to share one (Apple’s private relay address counts). |
| The Instagram username you enter | To look up what Instagram publishes about it. Choosing a profile does not prove you own it, and UNF records it as selected by you rather than verified. |
| Public profile information | Display name, profile photo, biography, follower, following and post counts, and whether the account is public or private — as published by Instagram at the moment of the check. Each value is stored with the time it was read so a change can be shown honestly. |
| Public profiles you track | The usernames you add to Track, and the dated public values above, so before-and-after changes can be shown. |
| Your Instagram data export | Only if you choose to add it. UNF reads the follower and following lists in that file to build mutuals and non-follower sections. This is the only way those sections can honestly exist. The file is a snapshot of one moment and never updates itself. |
| Profile Check inputs | The biography text and the specific images you select are sent for analysis when you run a Profile Check. Nothing is sent unless you start one. |
| Notification token | If you allow notifications, a device token is stored so the daily digest can be delivered. Remove it by turning notifications off. |
| Subscription status | Whether your Apple subscription is active, so features can be unlocked. Received from Apple through our billing processor. |
| Diagnostics and usage — optional | Crash reports and screen-level usage events. Off by default. They only begin once you turn on “Share anonymous usage data” in Settings, and stop when you turn it off. They never include your username, biography, follower identities, or the contents of your export. |
| Advertising identifier — optional | Only if you allow tracking when iOS asks. It is used to measure which advertisement led to an install. Declining changes nothing about how the app works. |
Tracking
UNF asks for permission to track through Apple’s App Tracking Transparency prompt. If you allow it, your device’s advertising identifier may be used to attribute an install to an advertising campaign. If you decline, no advertising identifier is collected. Every report, alert and feature behaves identically either way.
Who else processes your data
UNF uses a small number of service providers. Each receives only what its job requires.
- Apple — App Store distribution, in-app purchases, Sign in with Apple, and push notification delivery.
- Google (Firebase) — account identifiers, push message delivery, and, only with your consent, crash reporting and usage analytics.
- Cloudflare — serves the API and stores uploaded export files.
- A managed database host — stores your profile selections, dated observations and reports.
- A subscription management provider — reconciles your Apple purchase with your entitlement.
- A public-profile data provider — retrieves the public information Instagram publishes about a username.
- An AI provider — analyses the bio text and images you submit to Profile Check. UNF requests that this content is not retained for model training. That request is honoured by the provider’s policy; it is not something UNF can independently guarantee, which is why it is stated here plainly rather than as a promise.
- Vercel and Google Analytics — measure visits to unfollowers.io. These apply to the website only, not to the app.
Your data is not sold, and it is not shared with advertisers or data brokers.
How long it is kept
Observations and reports are kept while your account exists, because comparing today to an earlier check is the entire point of the product. Uploaded export files are kept so your connection sections continue to work; adding a newer file replaces the comparison basis. Everything is removed when you delete your account.
Deleting your data
Open Settings inside the app and choose to delete your account. This removes your profile selections, observations, imported files, generated reports and stored identifiers. Deletion cannot be undone, and it does not cancel an Apple subscription — cancel that in the App Store, as described in the terms of use.
You may also write to support@unfollowers.io to request access to, correction of, a copy of, or deletion of your data.
Children
UNF is not intended for anyone under 13, and UNF does not knowingly collect data from children under 13. If you believe a child has provided data, write to support@unfollowers.io and it will be removed.
Security
Traffic is encrypted in transit. Access to stored data is restricted to what the service needs to operate. No service can promise perfect security, and this policy will not pretend otherwise.
International transfers
The providers above operate globally, so your data may be processed in countries other than the one you live in, including the United States.
Changes
If this policy changes in a way that affects what is collected, the date at the top changes and the app will tell you. Continuing to use UNF after that means the updated policy applies.
Contact
Questions about this policy: support@unfollowers.io.
Not affiliated with Instagram
UNF is an independent app. It is not affiliated with, endorsed by, or connected to Instagram or Meta Platforms, Inc.